Busyboi is born on the wave of the work hard, play hard ethos: Music, fashion, urban trends, art, pop culture and lifestyle are the components which feature within the on point messages on each item of the brand.
Busyboi is as much a persona as it is an item of clothing: its message is clear, with a strong sense of individuality and the derived notion to aim high, dream big: succeed.
Busyboi is a fine representation of a span of years featuring all ages: this is part of the brand’s endurance game. As Busyboi is already being worn by internationally known celebrities, through word of mouth and a strong social media presence the brand has hit the ground running, warp speed. Intention is to establish the attitude of the Busyboi and as aspirations change, focus remains the same, aim high, dream big: succeed.